Tuesday, August 29, 2006

A CEO that understands

Here is a CEO that has figured out the paradigm shift and has embraced the new and different relationships that must occur if hospitals want to continue to succeed in this ever changing healthcare environment.
[ UO Magazine > Playing the Odds Page 2 ]

This particular CEO had this to say in the article:
The secret? A total lack of ego within its administration and a willingness to allow doctors an equal partnership in making important decisions, says Tom Crawford, the hospital’s chief operating officer.
“I wish I had something that was really complex that I could sell, but it’s really all about respect,” Crawford says. “If we are going to do anything at this hospital, or change anything, we give our physicians a call and we solicit their input because we don’t want to make any decisions that make their professional life worse or frustrate them.”
Crawford would not disclose what he pays his physicians, but says it is below the median income outlined in salary surveys conducted by organizations like the American Medical Group Association.

Here again, the perceptions that everything is about money is just inaccurate. Physician relationships with hospitals have to be focused on trust and control. Hospitals in the 21st Century will have a difficult time surviving if the same mentality of the past 20 years is allowed to continue.

Physicians want control of their personal time, family time and work time. This is no different than any other profession.

My opinion continues to be that our CEO and his ego cannot or will not be able to embrace this paradigm shift and we will therefore continue to fail financially.

Be looking for some financial numbers to publicly be announced that will continue to validate the concerns.

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