Monday, December 17, 2007

New Type of Visa Debit

If you are having a hard time finding the right gift for someone this holiday season and if you want to show them you care, here is a new and novel type of gift card.

This gift card was launched last month by Pittsburgh-based insurer Highmark. http://www.givewell.com/.

This Visa Gift Card can be purchased in any dollar amount ranging from $25 to $5,000 and can be used to cover office visits, copays, prescriptions, vision and dental care, elective procedures, and even health club memberships.

Highmark believes this is the first of its kind and anticipates good sales.

I believe that most doctors’ offices already accept debit cards and this should be a welcome addition. Any time we can get paid immediately, it saves tremendous downstream costs for our practice.

This is a novel idea that I think may go over well with many consumers.

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